Search Engine Optimization is defined as the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
You’ve probably been hearing a lot lately about the importance of SEO and have either been confused, intrigued or… both maybe? I’m going to be honest with you, search engine optimization is very important for your online business, but there’s no reason to be confused.
Why is SEO important?
How often do you go to the second page of Google? Yeah, me too, so think of this in terms of your future clients searching for your product or service. Optimizing your website for search engines gives you a higher chance to be one of the first five sites that pops up in any search.
5 Ways to Improve Your Search Engine Optimization
Keywords
Your SEO keywords are the words and phrases in your web content that make it possible for
people to find your site via search engines. A website that is well optimized for search engines
“speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.
Short-tail keywords: 1-2 keywords
For example: Graphic Designer
Long-tail keywords: 3+ keywords
For example: Brand strategist for entrepreneurs San Diego
Long-tail keywords receive 80% of search volume
The Key is to make your keywords as niche as possible so your website comes up first. Developing your keywords list should be the foundation of your site and brand as a whole.
Title Tags
Title Tags are displayed on search engine results pages (Google) as the clickable headline for a given result. The title tag of a web page is meant to be an accurate and concise description of a page’s content.
A good format for a title tags is:
Primary Keyword | Secondary Keyword | Brand Name. Title Tags are normally 50-60 characters.
For example: Boutique Internet Marketing Agency | Branding | Pee Marketing Group
Meta Tags
Meta Tags or Descriptions: Meta descriptions are HTML attributes that provide concise summaries of web pages.
They commonly appear underneath the blue clickable links in a search engine results page (SERP). These short paragraphs are a webmaster’s opportunity to “advertise” content to searchers, and searchers’ chance to decide whether the content is relevant and contains the information they’re seeking from their search query.
Adding alternative text to photos is rst and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image. Alt text will also be displayed as an image if cannot be loaded.
Social Media Optimization (SMO)
Using social media as a catalyst to grow your company’s online presence and improve your search engine rank. SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience.
It allows you to:
- Strengthen your brand
- Generate leads
- Get more visibility online
- Connect with your audience
The key is to create quality content and spread it as widely as possible through social media channels. Think of it as if you were only displaying your work on your website and your competitor was displaying it on their website and 5 social media channels, they are sure to have track and visibility.
You can implement Social Media Optimization through:
Social Media
Videos
Podcast
Blogging
Social News
Social Bookmarking
This post was written by the amazing @kellycapen
April 23, 2018
