It seems like every business owner, large and small, is using Canva for social media and graphic design.
It’s now one of the top design tools in the world, and in September 2021, TechCrunch reported that Canva had more than 60 million monthly active users across 190 countries, including big-name companies. It’s continuously advancing in design capability and has become one of the most user-friendly platforms accessible to everyone, not just designers.
While you won’t need a Graphic Design degree to use Canva, you will need a brand guide from the professionals. By that, we mean a custom brand guide created intentionally for your vision and unique goals by a design studio agency like us, Current Design Studio!
Once you have a brand guide for your business, opportunities to create your own graphics in Canva open up!. Empowering our clients to use their new branding tools without always needing us is incredibly important to us. While we LOVE designing branded collateral, simple things like a quick Instagram story or quote graphic to add to the recognition of your brand isn’t something you should feel tethered to a design agency for!
Your brand guide is here for you. Once finalized, your brand guidelines will include the structure for logo usage, color palette, and typography to stay on-brand while building recognition across every platform. Canva makes it really easy to refer to your brand guide to keep your graphics cohesive and aligned with your brand.
Under the HOME dashboard, go to “Brand Kit” under “Tools” and upload your brand colors by using the HEX code option.
Upload your fonts and set up the titles, subheadings, and paragraph headings.
Upload all logos, submarks, patterns, illustrations, or graphics that your design agency (us!) has provided in the Brand Guide.
Start creating your graphics for social media, printed material, and more. Remember to be consistent with your graphics, stay on-brand using your brand guide, use images that represent your brand, and keep it simple! Simple is best when design isn’t your forté!.
Click here to create a free Canva account or sign up for Canva Pro for only $12.99/month.
If you’re ready to level-up your graphics along with your entire business, then custom branding and website design might be the best next move for you! We are a full service design studio creating intentional branding for coaching, wellness, and luxury travel brands. To learn more about our services click here and set up a discovery call to see if we’re a good match!
March 11, 2022
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