Let’s face it: the journey of entrepreneurship comes with a rollercoaster of emotions, clients, revenue, and ideas. It doesn’t care whether it’s summer, the holidays, 85 degrees outside, your Mom’s birthday, or a pandemic. What you do in your business now, can and will affect your business 30, 60, and even 90 days from now!
So if you find yourself in a slow season of business, (trust me, I’ve been there and I know it can be frustrating and uneasy), it’s important to get ahead of it quickly and not lose momentum.
In today’s episode, I’m sharing some of my favorite mindset tips so you can come out of a slow season stronger and better than ever.
THE GOOD, THE BAD, & THE WOO-WOO:
The Good: With the weather warming up, I’m excited to get outside more and go on long walks (where I usually get some of my best business ideas!)
The Bad: I don’t have one this week.
The Woo-Woo: The conversation I had with Frances (last week’s episode – listen here!) inspired me so much. I’ve been trying some of the things she shared, like intuitive movement and shaking.
I’ve also been experimenting with putting different adaptogens into my coffee in the mornings. I even started growing holy basil.
Don’t forget to share with me your good, bad, and woo-woo so I can celebrate your good, support you in your bad, and probably try your woo-woo!
MY TOP TIPS FOR NAVIGATING A SLOW SEASON IN BUSINESS:
Stay as level-headed as possible (even if you aren’t feeling it)
I get it, slow seasons can be frustrating and can cause a lot of self-doubt and unrest. We may be worried about our finances, and where the next client is going to come from.
When you embody a frantic energy and a low frequency, people can feel that and see through it. They can sense it in your Instagram stories, they can sense it on discovery calls, they can sense it in the content that you’re posting.
Reposition this slow season in your mind to be one of growth and upleveling. When we get really into client calls and projects, it’s easy to let working “on” our business fall to the wayside, so see this as a gift.
Don’t forget about marketing
You might be surprised to hear me talk about outsourcing, but is it possible that you’re having a slower month due to a lack of focus around your marketing?
If you had a huge month last month and then this one is a little bit slower, it could be because you stopped your marketing! This happened to me once, where I had a $15K month, and the next month it was $2K and I was like, “What the heck?” When I had that big month, my focus the next month went into my new clients.
If you have the budget to do so, experiment with hiring a marketing consultant or a VA. Maybe their sole priority is to help you book discovery calls so you can keep your funnel healthy and your sales consistent.
And if you don’t have the budget, start implementing systems to scale. Capture your current processes and dream up what you’d like a future VA or marketing person to help you with.
Gratitude, always
Uplevel your frequency by expressing gratitude for the clients that you do have and the clients that you’ve had in the past. These moments of reflection allow you to reflect and keep your headspace positive.
Express gratitude for the money that is flowing your way. Money is energy and there is always enough money.
Hone in on your ideal client
The reason why you might not be bringing in new clients is because your messaging is off and it’s not attracting the right people. Get super clear on who your ideal client is and the problem that you’re going to solve for them. Know what their pain points are and the results and transformation you are going to provide for them.
Our plug and play website templates are an easy solution for creating a beautiful, branded website in a weekend.
And if you haven’t downloaded the ideal client workbook, click here!
Tighten up your services and focus on selling one high-ticket offer
You are not converting. People aren’t booking your discovery calls. Why?
You might have too many services and be confusing your potential client. If this sounds like you, my suggestion is to offer one or two high-quality services. For our clients, they typically offer an individual coaching package and a group coaching package. And if they’ve been in business for a while, then they’ll have some sort of passive income.
Do a deep dive overhaul of your online presence and really look at everything and see where you can improve or be clearer. Having that solid foundation in place is going to make a huge difference.
Try some creative cold outreach
It sounds simple, but it can have major results. Reach out to other people in your space!
Brainstorm a list of who you’d like to reach out. Pitch yourself as a guest for a podcast, pitch yourself for a guest blog post. Think creatively about ways you could partner up with another entrepreneur and do something cross-promotional, like a joint workshop.
Listen to the rest of the episode for more of my tips!
NOTABLE QUOTE:
“High risk, high reward. Don’t give up because you have one or two or three slow months. Keep pushing through.”
LINKS/RESOURCES MENTIONED:
Episode 3: The 5 Most Important Elements to Your Coaching Website
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May 20, 2020
