A website’s design is only as beautiful as it’s copy.
You can have the most beautiful website in the world, but if your copy doesn’t speak to your ideal client, is super vague or doesn’t take your visitor on a content filled journey of “OMG I NEED THEM IN MY LIFE” ‘s moments – your website doesn’t stand a chance.
If you’re thinking, ” Oh gosh, my copy”, don’t worry you’re not alone. Writing content is the most difficult task for most people when updating or creating their websites. Because of this, I’ve learned a lot about the best way to creating an outline for the copy of websites and the most impactful, efficient way to make an impact to your visitors. In this blog post, I’ll go page by page explaining what content should be on each page of your website.
First things first, before even writing any copy, you have to know who you are speaking to. If you haven’t created your ideal client, here is a free Ideal Client Workbook to help you identify who your ideal client is. By knowing who you ideal client is, you’re able to picture them in your mind while you’re writing the content.
Your about page is your chance to build trust with your new visitor, so you want to make sure you grab their attention and create a connection quick. This is your chance to show your understanding in their pain points and share your story and expertise on how you can help them.
After they’ve read all about you and built that connection with them, now is your chance to show how you can help them. A full services page is an absolute must. Don’t be afraid to write out in a lot of detail what’s included in your services. I’ve noticed that on this page, the more copy, the better.
Your contact page should be only 1-2 clicks away at all times. What I mean is that your visitor shouldn’t have to go searching around for the best way to contact you. Add a link to your contact page on the main navigation and on the footer of each page. On top of that, there should be a “call to action” on each page that should direct the visitor to your contact page.
All of these help you to better understand the project, so you can best serve them and steer the conversation during your call.
These are the top three most common pages on a website (besides the home page which deserves it’s own blog post), so I hope this was helpful! If you have any questions about the content that’s on your site, don’t hesitate to ask! You can also follow me on Instagram where I’m always sharing tips on how to up-level your website.
Rooting for you, Olivia
A designer, brand strategist & life enthusiast with a passion for helping you turn your passion into a purpose-driven business. I design custom brands + websites for businesses rooted in the health + wellness industry that illuminate their impact online + convert to sales.