Don’t ever underestimate the power of a submark.

Your submark is a variation of your logo used when you want to have brand recognition on marketing collateral, but it’s not necessary for your primary logo to make an appearance. Most people miss out on the opportunity to build brand recognition online by not utilizing a submark as often as possible. Many people use it as their social media profile picture or stamp it on their website, but aren’t continually using it on content and that’s where they are messing up.

A submark should show up on almost everything! It’s an easy way for people to recognize that the content or photo is yours. It doesn’t have to be loud and obnoxious. Typically, it’ll show us in the background in a subtle way (almost like a watermark)!

Where you can use your submark:

• Social Profile Image (Facebook, Instagram, etc.)
• Social Media Graphics
• Instagram Highlight Cover Images
• Favicon
• Printed Marketing Collateral
• Website Footer
• Business Cards
• Layered with other brand elements
• In a more casual setting

I’ve been loving the submark design of our branding process. Here are a few we’ve designed lately at Current Design Studio: