I’ve said it a million times before and I’ll say it again: your website should serve as your #1 salesperson. People buy into programs, products, and coaches every single day. If your clients aren’t knocking down your door and you’re falling short on your income goals, this episode is for you. I’m sharing how to create a high-converting sales page on your website, handle every objection, and how to structure it in a way that your offers actually sell.
The Good: My boyfriend and I live on a lake and it has been so nice here! This morning I meditated, went for a run in the woods, did an outdoor workout, and jumped into the water afterwards. It felt like the ideal morning.
The Bad: No bad this week.
The Woo-Woo: I am growing my own adaptogenic herbs and drinking an immunity elixir.
Don’t forget to share with me your good, bad, and woo-woo so I can celebrate your good, support you in your bad, and probably try your woo-woo!
Without strategy, design is just art. And I’m so excited to give you some tactical ideas for structuring your sales page. One of my clients followed this down to a T and did a 5-figure launch!
A landing page typically promotes your email list or a freebie you’re offering. A sales page has one specific goal: convince people to buy. Your sales page should only be selling one thing – not all of your coaching packages, or all 3 of your programs and trainings. Narrow it down to one offer, with one specific call to action.
Whether you’re launching something once or twice a year or you have an evergreen product that’s generating passive income for you, a sales page is a great tool.
Especially if a potential client is clicking over to your sales page from an Instagram ad or a pin on Pinterest or your profile link, they won’t be distracted by any other offers on your website.
If you’re creating a sales page for your group coaching program, get really nitty gritty: why does someone need your group coaching program?
Define who your ideal client is down to the words and phrases they use, and repeat this process for every offer you have on your website. This will make creating the copy a breeze, trust me. Some of your higher-ticket offers will attract a different audience vs. who you attract with your 1:1 coaching packages.
A call to action is super important, but don’t go overboard! Your ideal client will know where to go to book a call or make the purchase. This is one of the common mistakes I see people make, is they use too many call to action buttons on their sales pages.
There are readers who are skimmers, who will jump right to your headlines, and there are readers who will start at the top and work their way down.
For the skimmers, use attractive, bold, catchy fonts that will pull their eye in and give them the gist of your offer.
The readers who aren’t missing a beat and are reading the full sales page from top to bottom require strong supporting text under your main headlines.
You could be the best marketer in the world, but if you don’t have all of these elements covered, your sales page will fall flat and you’ll be leaving money on the table.
“A sales page has one specific goal: convince people to buy.”
The Anatomy of a High-Converting Sales Page (Freebie)
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June 19, 2020
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