Let’s chat about the difference in a timeless design vs a trend design! Typically, most clients want what’s trending right? They jump to the conclusion that they need to be “trendy” and want something that’s new. But, I have a different take on trendy design:

Timeless design…

is rooted in strategy and collaborative creation. A timeless design takes into consideration your long-term business goals, has a deep understanding of your audience and is fueled by strategically positioning your brand in the market. A timeless design is sleek, minimal and evokes emotion through simple creativity.

Trendy design…

looks like everything else that is out there and was not created with a strategic foundation in place. Typically trendy designs are busy, confusing and stem from fear of “just getting something out there” in order to be relevant.

Where do you want to stand on the line of design?

Here at Current, we believe in fresh design, intuitive functionality and connection, to ensure our clients thrive online now and in the future. Here’s an example of a timeless brand & website design we created for our client, Amanda Rose Wellness.

You can check out the full brand & web portfolio here →

If you’re looking to create a timeless brand and want to learn more about Current Design Studio’s services click here. Currently booking for Oct/Nov 2021.

If you’re a designer looking for more timeless design inspiration follow us on Pinterest here!

The Truth About Trendy Design


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