I didn’t create a business plan. I decided one day that I was going to start a business and that’s what I did. No plan, no experience, no (literally) nothin’. I had tried to write a plan but I didn’t see the value in it and couldn’t, for the life of me, organize my thoughts.
It wasn’t until a few months into my business that everything started to morph into place and I felt like it was time to make a plan. But I wasn’t seeking a plan. I was searching to create a foundation of my business that ties everything together for people to truly understand what it was that I had to offer.
That’s when I thought of intention and it all started to make sense. What is important to me and for people to know about Olivia Design & Co.? How will I get people to know the real me? Why is this important? How will it help me get clients?
These are all questions I asked myself before developing the intention I have in business. In this blog, I’m going to show you how to create an intention for your business and the importance of creating this foundation.
With a lot on your plate and big aspirations, it’s easy to lose site to why you started your business in the first place. This, however, is SO IMPORTANT. If you don’t know why you have your business, then how will anyone else?
Write down 10 words or phrases as to why you started your business and who it benefits. With these 10 words create a short 5 – 7 word tagline and put it everywhere! Website, Instagram, Facebook, LinkedIn, Pinterest, literally everywhere.
This is a short sentence to help your future clients understand what you do.
With “the why” now developed, what values are most important to your business? Quality, quantity, consciousness, mindfulness, love, excitement. Whatever they may be, it’s really important to have them written out and around for you to easily access. These values don’t need to be voiced to your audience, but for you to go to when you’re creating content or at a block.
Whenever i’m having a creative block, I look to my values to remember what Olivia Design & Company is about and how I want to influence others. This also helps if you’re an influencer or a retail company, because you can decide if the brands or people you want to work with align with your values.
This is a tip I got from Jenna Kutcher and it has helped me so much in creating the foundation for my marketing efforts. Take The Why and your Values and create 5 categories that are important for your audience to know about you.
With these 5 categories, you’ll create content that is revolved around these categories
To me, this is really great because there’s SO MUCH MORE to your business than your work and it’s important for your audience to get to know you. With the personal touch, you’re more likely to create connections and therefore (hopefully) turn into new clients.
Think of 5 things that align with your values and why you started your business.
These are all important aspects of myself and my business that I think are important for people to know. When I create my social media calendar each month, I make sure that I post equally in all these 5 categories!
Close your eyes and visualize where you see your company in three, five and ten years. Make sure that what you see is in line with the efforts that you’re making with your business.
Everyday are you doing something that brings you one step closer to that goal?
People can see everything that is done with passion and purpose. Most likely if you are an entrepreneur, it’s because you were so passionate about something and you couldn’t allow the world to live without it. Let people see that!
Setting an intention in your business is so important not just for your audience, but for you. If everything you do is aligned with your purpose, your brand will speak for itself.
January 15, 2018
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