Why Your Brand isn’t Attracting the Right Clients

You have the passion, a great business idea and you care SO MUCH about your service or product, but you just don’t seem to bringing in the right clients. Does this sound like you?

You might be frustrated sitting at your desk making small tweaks to your brand everyday (anyone else?), and not getting the right clients. By the right clients I mean those who appreciate your hard work, pay you what you’re worth and that you have so much fun working with! This doesn’t mean you’re not working hard enough, but it could mean your brand isn’t doing the right work to get those clients.

In this article I’m sharing why your brand isn’t attracting the right clients and what you can do to get that ideal client.

Before doing any of the action steps below, make sure you KNOW who your ideal client is! It’s so often I speak with people frustrated about not getting the “right” clients, but they aren’t even clear on who that is. The benefit of knowing who your ideal client is, is putting a face to a name and setting a goal for yourself. You can download my free ideal client workbook here to help you work through it.

Let’s explore a few reasons why your brand isn’t attracting the right clients and how you can fix it. 

Your logo & website design is all about you

This is the biggest mistake I see so often – the logo and website is not about you. Just because you love the color pink, doesn’t mean that everything on your website should be pink, especially if that doesn’t speak to your ideal client. Everything you put out there should be asking questions and speaking to your ideal client because they are the ones you’re serving.

Action steps:

• Think about your ideal client and take a look at your logo and website. If you were them, what would you think? At first glance, does it speak directly to them? If not, take a look at your competitors and see what they’re doing and see how you can make yours better and different.
• Go through the verbiage on your site with your ideal client in mind and really think if what you’re saying is speaking their lingo, ya know?

You’re all over the place

As creatives and entrepreneurs, we can do a lot of things (pat yourself on the pack you amazing human, you). But just because you CAN do all of those things, doesn’t mean you have to make a business around them. When you do too many things, you don’t position yourself as the expert in whatever industry you’re in because you’re doing too many things and can’t focus just on one thing that puts you above the rest.

When this happens, your elevator pitch is all over the place and you can’t offer to people exactly what is that you do. If you don’t know, how will anyone else?

Action steps:

• Write down everything you do right now and think about what the one thing is that you absolutely love and are really good at. Now base your business around that! Just start with one thing and then once you position yourself as the expert there, then think about expanding.

Your work doesn’t reflect the work you want

Whether you’re a private yoga instructor, life coach or nutritionist, your work should reflect the kind of work you actually want to do. If you want to position yourself as the go-to woman for prenatal nutrition, then all of the work you showcase should be about prenatal nutrition. There should be nothing on your website or in your marketing tactics that position you as anything other than that.

Action steps:

• Remove anything from your portfolio and testimonials that isn’t your ideal client. If you’re just starting out and don’t have a lot of work to showcase, then ask friends to do a trade or do a test project.

These are all mistakes I hear often, so I’m sure they’ll resonate with you! If you have any questions or need help identifying your ideal client, shoot me an email or follow the conversation on instagram.